What is Influencer Marketing?
Influencer marketing is a social media marketing where influencers promote your brand to get the visibility it needs. Gone are the days when you hire big celebrities for your brand! Now it’s all done by influencers. Influencers have their cult following and audience, which can easily be turned into customers for the brands. Nowadays, there are a vast number of content creators and influencers who are popular on various social media platforms. Even if their follower count is less but their value is based on their engagement and success rate in giving sales.
Types of influencers
There are different types in which influencers are categorized: Macro influencers, Micro influencers and Nano influencers. Macro influencers are those influencers who have over 1 million followers. They have kind of celebrity status and have a very diverse following, making them ideal for large scale campaigns and brand visibility. Macro influencers can give great exposure to the brands but working with them is a little expensive since their audience is very broad.
Whereas, Micro influencers are those influencers who have 10k to 100k highly engaging followers, micro-influencers are the rising stars of influencer marketing. These influencers typically have a strong presence on specific platforms. Marketers enjoy collaborating with micro-influencers because they can attract a specific, devoted audience with their unique content, relatable recommendations, and real connections. They’re also inexpensive than macro influencers. Nano influencers are those influencers who have around 1,000 to 10,000 followers. These influencers have a strong connection with their community they have built with trust and by creating relatable content for their niche audience
Why do you need Influencer Marketing for your brand?
Here at beliefus, we help brands reach maximum audience and online presence with the help of Influencer marketing. As we all know, there are many brands that have been successful and popular only through influencer marketing. It is the most sure-shot strategy for brands to go viral these days.
When it comes to selecting influencers, Beliefus has extensive experience, and we typically use our database to assess whether influencers are the best fit for a specific brand. Through our expertise, we match influencers’ audience with the brand’s needs and vision.
Our Influencer Marketing Strategies
Seek and Select
Our team has an intense search system to find the best influencers suited for the brand. Searches may be conducted by platform, follower count, influencer demographic information, and influencer audience demographic information.
Contact Management
We provide contact information for each influencer so that companies may give approval for them, then we go for negotiate remuneration, and then hire them for a specific campaign. This position also entails dealing with several regulatory compliance issues.
Paid Promotions
We boost the results of influencer-generated content through paid social media ads to gain more engagement and followers for the brand.
Analytics and Reports
We will provide the impact of influencer marketing campaign through our analytics of views, reach, real time analytics, conversions, top performing content, and growth of brand’s followers during the campaign etc with full transparency. An end-of-the-month report will be submitted to the brand for the same.